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The course

What is Business?

  1. Section 00 · ORIENTATION

    1. 0.0IntroductionFree
    2. 0.1What is business to you?Free

  2. Section 01 · THE BIG PICTURE

    1. 1.1Sizes and Shapes
    2. 1.2Industries and Sectors
    3. 1.3Legal Structures

  3. Section 02 · HOW BUSINESS WORKS

    1. 2.1Business Model BasicsFree
    2. 2.2Creating a Customer
    3. 2.3The Meaning of Value
    4. 2.4The Measure of Profit

  4. Section 03 · THE PURPOSE OF BUSINESS

    1. 3.1Why is Business?

Lesson 3.1

Why is Business?

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