Think for a moment about what you had for breakfast this morning.
If you skipped breakfast—just think about the last meal you ate.
Getting that food to you was a miracle of human effort.
From growing it, to processing it, to packaging it, to delivering it to the store where you bought it, to selling it to you.
There were hundreds of businesses working together behind the scenes to make your breakfast happen.
The same thing is true for everything we do.
We live in a world that's created by businesses.
From the food we eat, to the clothes we wear, the places we live, the transportation we ride, the medicine we take, and the entertainment we enjoy.
For the most part, we take that for granted, don't we? I know I do.
That work happens "behind the scenes". It's mostly invisible to us.
But whether or not you consider yourself to be a "businessperson",
Living and thriving in today's world—requires that you have an understanding of what businesses are and how they work.
Welcome to "What is Business?"
Our course on the fundamentals.
I'm Michael Megalli, I'm the founder of indie.biz, and I'll be teaching this class.
Not everyone needs a business degree, but everyone needs to understand the basics.
To have some knowledge—some understanding—of what businesses are and how they work.
Basic business literacy is basic literacy.
Let me put that a different way:
If you don't have an understanding of business, it's like not knowing how to read and write.
Or not speaking the primary language of the place you live.
And business is a language. Think of it as the language of opportunity.
We live in a time of tremendous change.
It can be stressful, worrying about that change and what it will mean for ourselves and our families.
But the best way to address those fears is to learn how to adapt.
To learn how you can change in order to meet changing realities.
That's what successful businesses and entrepreneurs do.
They keep an eye on changing realities and then they strategically shift to meet those changes.
I hope this class becomes your first step to thinking and acting more strategically.
That by having a clearer understanding of what business is and how business works, that you start to think a little more like a businessperson.
To see the need for change so that you can seize the new opportunities that change makes possible.
Understanding the way that business works—is the first step.
Most of the time business ideas come with a lot of jargon. A lot of BS.
We're going to do things a little differently…
We are going to break the core ideas down to their essence.
We're going to simplify them and explain them in plain English.
We're going to make them easy to understand so that they're hard to forget.
But more importantly—we're going to make them practical.
To make them useable.
If you stick with it, you'll come away from this course with ideas you are going to be able to apply in your everyday life.
There are 10 classes in the course and they're arranged in 4 sections.
Each class will have a video like this one.
The videos are short—at most 10 minutes long.
I'm not going to lie—they are short but they're pretty packed.
You might find yourself watching a little at a time or going back and rewatching the same video 2 or even 3 times.
For each class you'll have an opportunity to practice the ideas we covered.
Now this isn't school.
You're not getting homework—and I'm not going to give you grades.
And even if I could, what difference would it make?
But if you're serious about it, if you're serious about building a new way of seeing and understanding the world.
And learning to see and to seize new opportunities,
Do. The. Practice Exercises.
That's going to help you really learn the ideas.
And I promise: it will be worth it.
Knowing this stuff is going to give you a tremendous advantage in your life.
And we're here to help.
If at any time you don't understand something or you have a question or a suggestion, send us an email at hello@indie.biz
We will read it and we will get back to you.
Welcome. I'm excited you're here.
