QuickBooks, financial accounting software geared towards businesses of all sizes, is one of the most recognizable names in the game.
At over 10 years old, it’s reported to have over 75% of the market share and nearly 29 million users (primarily small businesses).
While Intuit still offers its desktop software, its online version offers far more features for better value.
Within QuickBooks, there are a variety of offerings for businesses of all sizes, from independent contractors to small businesses to enterprise.
In this section, we focus QuickBooks Online for small businesses (see below for self-employed). To be sure, QuickBooks is the software to beat.
They offer easy-to-access customer service, a varied pricing scale to match different needs, and the option to sync with a wide variety of third-party financial apps.
The one area where QuickBook lacks is GAAP (Generally Accepted Accounting Principles) compliance – not a major issue for most businesses,
but is potentially one for startups who need to regularly share financial info with investors and vendors. Note that QuickBooks does offer to support to satisfy GAAP.
But in this arena, it’s unlikely to find a software solution that can be all things to all types of businesses.